Playtech has teamed up with FashionTV Gaming Group to launch the latter’s first branded baccarat title, enhancing the gambling company’s live casino environment.
Entitled FashionTV Jackpot Baccarat, Playtech notes that the branded live jackpot title combines Playtech Live’s technology with the “creative power” of FashionTV’s brand.
Ariel Hayat, CEO of Playtech Romania live casino, noted: “We are very excited to partner with FashionTV Gaming Group to bring the FashionTV brand to the live casino market. Securing leading brands like this is a key pillar of our content strategy as we look to deliver the most engaging gambling entertainment experience in the market.“
The first of a line of FashionTV-branded entertainment products, Playtech Live’s FashionTV Jackpot Baccarat is said to bring the igaming provider’s licensees a “perfect mix” of the online gaming group’s style and the return of the golden dragon jackpot.
Shai Kaplun, COO of FashionTV Gaming, added: “It has been a privilege to partner with Playtech, one of the true industry greats, in bringing a unique FashionTV spin to their blockbuster format.
“This new game is just one in a new luxury line of live dealer products that invites players to experience the immersive world of FashionTV, firsthand.
“It’s exciting to see a growing number of industry giants turn to our ‘brand to business’ model as a critical growth engine, and we look forward to continuing to revolutionise the online gaming industry with luxury and glamour through the power of the FashionTV megabrand.”