888’s online poker destination has kicked-off its 20th anniversary year with the appointment of former two-time IBO-super middleweight world champion Chris Eubank Jr as cultural ambassador.

To celebrate the landmark, 888poker will host various events throughout the year, including a series of player-focused events with Chris Eubank Jr, who has played in high stake poker games around the world and also made a guest appearance on PokerGo’s high stakes poker series – Poker After Dark.

Amit Berkovich, VP and head of poker at 888, commented: “I am happy to welcome Chris to the 888poker family as our cultural ambassador. The authenticity, integrity, and excitement he brings – whether that’s in the ring or at the poker table – perfectly matches our values and creates a great fit for our brand. This is a fantastic partnership and an exciting kick off for our 20th anniversary year.

“Like Chris, over the last two decades 888poker has firmly established itself as one of the best in the world thanks to our commitment to constantly improve in order to bring our players the highest level of entertainment.

“As we look ahead, we have lots planned to support the continued evolution of the 888poker brand which will ensure we continue to deliver fun, creative and exciting experiences to players around the world.” 

Eubank Jr, who defeated Marcus Morrison and Wanik Awdijan through 2021, is due to kick-start his 2022 campaign in a domestic clash against Liam Williams in February.

“Poker is one of the great passions in my life, so I am delighted to partner with 888poker,” Eubank Jr stated. “For me, the beauty of poker is in its community and 888poker is doing a fantastic job of making poker more about the fun and less about the grind for players at all levels with its user-friendly platform. 

“I’m excited to officially kick-start the partnership in the coming months and can’t wait to meet the 888poker community at the tables.”

To date, 888poker has welcomed over 15 million players, dealt over 25 billion hands, and awarded more than $6bn in tournament prizes globally.