Betsson has secured what the online gambling group lauds as “another major milestone” in its South American expansion plans, after striking a one-year sponsorship agreement with Colo Colo in Chile.

As well as becoming an official sponsor of the club, the agreement will cover the 2022 season with the possibility of renewal, and will see the side’s jersey sport the group’s logo on the sleeve.

Edmundo Valladares, Colo Colo president, commented: “We are very pleased about this sponsorship. Colo Colo is once again synonymous of great and good and attracting such commercial agreements. 

“This helps us in positioning ourselves as a very valuable institution, both from a sporting point of view and certainly also on the global arena which we, as leaders of football on a national level must have.”

The link-up is further praised as marking another step in Betsson’s international brand strategy of partnering with local and international reputable sport competitions.

This becomes the latest sporting collaboration inked by the company within the LatAm region, where Betsson was the official regional sponsor of CONMEBOL Copa América 2021 and naming sponsor of Peru’s Liga 1 and of the Campeonato de Ascenso in Chile.

Andrea Rossi, commercial director for South America at Betsson, said: “In our drive of expanding in the region, we are also partnering up with local football clubs which we can support and grow.

“Besides allowing us to further strengthen our brand awareness in the region, it also gives back to the clubs, allowing them to invest more in their players, staff and facilities making the sport we all love – football – more electrifying.”

Samuel Pérez, commercial manager of Colo Colo, added: “We are very proud to welcome one of the most important gambling operators in the world, Betsson, to our family of sponsors. 

“We consider this agreement as a milestone and the beginning of a new stage for the club. Associating with a company with 55+ years of international experience will undoubtedly help us to improve Colo Colo’s positioning at a regional and global level.”