Pariplay continues US venture via Michigan licence approval

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Aggregator and content provider Pariplay has strengthened its expansion into the US after gaining a provisional licence in Michigan. 

Lauding its Great Lake State development as a “major step”, Aspire Global’s subsidiary has gained the ‘Provisional Internet Gaming Supplier License’ that will see Pariplay’s aggregation offering accessible through the state. 

Moreover, the provider has stated its intention to go live with “a number of major operators” within the region. 

Adrian Bailey, managing director at Pariplay, explained: “We are very pleased to be granted our Michigan licence in what is an important moment for Pariplay.

“We’ve made a concerted effort to grow our reach in the US both through signing new partners and gaining new licences, and this approach continues to generate success for us. It is an exciting time at Pariplay and we can’t wait to get started in Michigan.”

Following its US debut in New Jersey 12 months ago, Pariplay has stated its licence approval marks a continuation of its US growth, having recently partnered with BetMGM across multiple states, along with being awarded its West Virginia licence towards the end of 2021. 

December also saw Pariplay partner with Gaming Realms in an agreement that witnessed the online casino supplier strengthen its strategy across various regulated igaming jurisdictions, after adding its content suite to the former’s Fusion aggregation platform. 

This agreement will see the developer and licensor of mobile-focused gaming content distribute its Slingo gaming suite to audiences in regulated markets worldwide through the Pariplay solution.