Bayton excited to ‘have a voice’ in Dutch market via NOGA sign-up

The Netherlands Online Gambling Association has bolstered its ranks further still, after welcoming Malta-based Bayton as the group’s newest member.

The company, which boasts an array of igaming entities, such as Jackpot City, River Belle, Luck Nugget, and Spin Palace, among others, says that the alliance will enable the group to “have a voice” in the Dutch market and “hopefully facilitate a positive change in the perception of gaming”.

“We are delighted that Bayton has now joined the ever widening NOGA family,” Peter-Paul de Goeij, director of NOGA, said of the industry association’s latest sign-up. 

“Bayton is the company behind some very well-known and popular online casinos, and with their expertise and input NOGA can add yet even more international experience to the betterment of the Dutch market. 

“NOGA sees Bayton’s decision to join as a sign that indeed the industry is moving more and more towards full cooperation. We look forward to closely working together with them for the greater good of the Dutch gambling market.”

Bayton, which has been admitted as NOGA’s youngest member, joins an array of members which include bet365, Betsson, Betway, Entain, Flutter, Kindred, LeoVegas, Nuvei, and Tombola.

Gregory Bettridge, director of Bayton, commented: “We are excited to join NOGA as it provides an opportunity for those in the Dutch market to have a voice and hopefully facilitate a positive change in the perception of gaming. 

“Our primary focus is the customer, and to help them play responsibly ensures that their experience is enjoyable and sustainable. By collaborating with other well-known operators and having open dialogue with regulators, we can improve systems for responsible gaming and coordinate our efforts to better prevent fraud and money laundering.”

NOGA is an industry association and advocate for online games of chance providers who are committed to a safe, responsible and attractive online games of chance offer in the Netherlands.