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Rush Street Interactive has entered an online casino and sports betting agreement with Mexican media conglomerate Grupo Multimedios, which is set to bring a launch of operations during the second quarter of the year.

Under the terms of the 25-year partnership, RSI will operate igaming and sports wagering across the country in close partnership with a subsidiary of the group which holds a licence to operate online gaming in Mexico.

Furthermore, the alliance also enables the operator to leverage Grupo Multimedios’ array of media assets and distribution channels for promotional and content integration purposes, with operations expected to commence in Q2.

Richard Schwartz, chief executive officer of RSI, explained: “We are excited to partner with Grupo Multimedios, one of the most respected media enterprises in Mexico, which we believe will serve as a great accelerant for building our online gaming operations in the country. 

“Mexico represents an attractive market opportunity, with a population of more than 130 million, which, when combined with Colombia’s population of 50 million, will expand RSI’s offering in Latin America significantly. 

“We were deeply impressed by Grupo Multimedios’ management team and long track record of success, including the growth of its digital businesses in Mexico, which will be extremely valuable as we launch and grow our business in Mexico.”

Grupo Multimedios, whose history in Mexico dates back 89 years, spans multiple industries including media, sports, entertainment, wines, food, retail and real estate.

The company’s portfolio of media assets encompasses television; radio; print; billboards; and digital; and includes Mediotiempo, a digital sports property attracting more than seven million unique users per month; digital national news and information source Milenio; and Canal 6, its network of 22 television stations and 63 radio stations.

Angel Cong, co-CEO of Multimedios, commented: “It is very exciting to start this partnership with RSI, their experience and amazing team will help our group achieve a new partnered vision of continuous growth and entrepreneurship. 

“RSI has been successful in the American and Colombian online casino and sportsbook markets; we have no doubt that together we will achieve the same in Mexico. With this partnership, both RSI and Multimedios will take advantage of our media assets to be a strong and successful competitor.”

RSI lauds this latest collaboration as bringing yet more depth to its burgeoning Latin American footprint, after becoming the first US gaming company to launch a regulated online sportsbook in the region via the launch of in 2018. 

“As the first US gaming company to launch a regulated online gaming sportsbook in Latin America, we have a deep understanding and appreciation for the communities where we operate and the localisation that is needed to thrive in the Latin American market,” Schwartz added.

“We look forward to leveraging the infrastructure, operations team, and relationships developed during our five years of business in Latin America as we expand our best-in-class online gaming platform to a growing Mexico market. 

“We are thrilled to build on our existing success in Latin America and will continue to expand our presence in the region and globally.”