MGM Resorts has detailed a strengthened commitment to responsible gaming, in a move the group asserts represents “the next evolution” in enabling in-person and online players make responsible, informed decisions.

Making the announcement alongside its BetMGM sports betting and igaming joint venture, the operator is to introduce what it calls “the gaming industry’s most comprehensive tools”.

The announcement comes as MGM and BetMGM join the National Council on Problem Gambling in promoting Problem Gambling Awareness Month throughout March, a move which also sees the full integration of GameSense into the group’s desktop and mobile platforms.

Through GameSense, which has been integrate to complement already existing tools, BetMGM will look to proactively promote and encourage responsible gaming with customers.

GameSense’s integration into BetMGM offers information on how to set responsible gaming limits, dispels common gambling myths, explains the basic rules to understand how gambling works, and gives easily accessible resources for customers and their families to receive support and assistance for anyone concerned about problem gambling. 

Throughout the month, employees will also receive GameSense training in a bid to reinforce the firm’s ongoing commitment and approach.

Adam Greenblatt, BetMGM CEO, commented: “Our industry is expanding at a rapid rate as more markets legalise sports betting, and we’re committed to growing the right way. 

“It is important to empower and educate our customers, and the enhancements we’ve invested into GameSense within BetMGM provides the best information and guest services for players to bet responsibly.”

Furthermore, MGM Resorts’ casino floors now feature a variety of slot machines with QR codes that offer access to responsible gaming information and educational materials from GameSense. 

This comes after MGM expanded its GameSense advisor employee training program by certifying more than 180 employees who are now staffed at each MGM Rewards desk across the US.

Furthermore, signage featuring the British Columbia Lottery Corporation developed and licensed program will be featured across the company’s land-based estate.

“As we enter our fifth year with GameSense, we remain focused on offering new and innovative resources to our guests, designed to increase responsible gaming awareness and to promote healthy play,” added Bill Hornbuckle, MGM Resorts CEO and President.

 “GameSense remains an instrumental part of our guest service model and we’re confident that it has and will continue to make a difference.”