Pragmatic Play signs Admiral Casino deal to enhance UK market presence

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Igaming content provider Pragmatic Play has inked an agreement with Admiral Casino in a partnership that will enhance the former’s presence within the UK. 

Under the terms of the deal, Admiral Casino customers will gain access to Pragmatic’s complete portfolio of slots including The Ultimate 5, Colossal Cash Zone, Gates of Valhalla, and Rock Vegas, as well as Wolf Gold and its John Hunter series. 

“We are delighted to be able to offer our popular portfolio to a greater number of players in the UK by partnering with such key brands in the market,” explained Yossi Barzely, Chief Business Development Officer at Pragmatic Play.

“Widening our distribution network with reputable online casinos such as Admiral means giving our audience more opportunities to enjoy and engage with our leading products.”

The UK online brand of Austrian-based NOVOMATIC, Admiral Casino’s partnership will offer Pragmatic Play further exposure in the UK market and allows the provider to continue its global growth strategy across regulated markets.

Richard Poole, Admiral Casino Operations Director, added: “We pride ourselves on the delivery of a first-class casino entertainment experience to our customers, so we are delighted to be partnering with Pragmatic Play and offering their vast array of quality slot games.”

“We’re looking forward to the positive reaction of our players following this significant addition to our games offering.”