Finixio, the UK-based company, has expanded its global footprint after launching new products in various jurisdictions.
As part of the company’s growth, its latest offerings, Kladionica.com, WettanbieterBonus.de, and, JapaneseBetting.com, will target the Balkan, German, and Japanese markets respectively.
Adam Grunwerg, CEO at Finixio, stated: “2021 was a breakthrough year for us as we successfully diversified into the igaming vertical. This year we aim to expand into new markets where we see great potential.
“The balkan markets of Serbia, Croatia and Bosnia will give us access to more than 15 million users, while Japan is one of the most untapped markets with over 125 million people and a $60bn online sports betting industry.
“Japan is also quite unique when it comes to its domestic sports schedule with a focus on baseball, sumo and horseracing fixtures. We look forward to analysing the opportunities of these markets in more detail.”
Finixio says that its products and services allow users to compare sportsbook services and offers to various sites.
“I’m very proud of what the entire Finixio team has achieved in such a short time frame,” stated Finixio Co-founder, Samuel Miranda.
“It’s a tremendous effort to come this far. The majority of the igaming industry has been consolidated by big Scandinavian companies on highly leveraged buyouts.
“We’re now competing with them on the same level but with a much lower operating budget, lower timeframe and launching a number of our sites from scratch.”
Already this year, Finixio has launched its own suite of horse racing tools and services including live results, race cards and odds comparison on its flagship website Sportslens.com.
Setting its sights towards the future, Grunwerg concluded: “Our goals for 2022 are to continue our growth, expand into new markets and revamp our websites to make them industry leaders.
“This includes an increased focus on personalisation, user ratings, tools and high quality news. We also aim to keep on top of upcoming or newly regulated betting regions such as Brazil, Chile, Ukraine and Canada.”