Fifth Street Gaming Digital has heightened accessibility for its Latino audience by launching JefeBet.com, its Spanish language media hub.
A hospitality and casino management company based in Las Vegas that caters to the Latino market, Fifth Street Gaming, which also operates through Lucky Club and Silver Nugget Casino, aims to support the igaming ecosystem by providing proprietary media content for the Latino community within the United States via the JefeBet portal.
FSG Digital’s CEO, Seth Schorr, commented: “There are 63 million people that identify as Latino in the USA, with 12 million people speaking Spanish as a first language.
“We intend to build the first online media hub in this country truly dedicated to covering sport, gambling, and entertainment in an authentic way for this highly important, yet previously underserved, audience.
“Our intent is to engage and entertain users through proprietary content personalised for the Latino community.”
FSG Digital’s content team, residing in Argentina, Chile, and Mexico, is supported by Global Wizards CEO and noted US-based Latino cultural consultant Fernando Polti. Additionally, FSG Digital is advised by Bettorview President Javier Vargas.
With an eye on the future, throughout 2022, FSG Digital will launch Spanish-language podcasts, streaming video, and other products and features through strategic partnerships as well as the development of proprietary content and technology.