EveryMatrix has rolled-out a further strengthening of its standing within game development, after disclosing an investment in igaming studio Jelly Entertainment.

The UK-based development entity is the group’s second such expenditure within this space, following in the footsteps of Sweden-based gaming studio Lady Luck Games.

“Investing in the gaming vertical is a strategic direction for EveryMatrix and I’m pleased to welcome Jelly to our SlotMatrix RGS partners programme,” stated Ebbe Groes, CEO of EveryMatrix.

“They already are live with several titles, and we’ve been impressed by the quality and creativity of their work. I see a long partnership ahead and this is why we picked them to continue our series of financial investments in the space.”

This will see Jelly join the provider’s gaming aggregation platform, SlotMatrix, to build, manage and distribute their titles to a vast network of worldwide operators. Furthermore, the company will also continue to supply its casino content to its existing distribution partners. 

“I’m thrilled to have EveryMatrix as our partner; we’re now in a better position than ever to drive forward our studio expansion and product strategy,” noted David Newstead, CEO of Jelly.

“We share a common vision for entertainment in mobile gaming, and EveryMatrix’s plans for the US, their focus on engaging content and market-leading platform make them an ideal key distribution partner for Jelly to accelerate its product roadmap and grow our footprint in the US and European markets.”

Ashley Bloor, CEO of SlotMatrix RGS, commented: “We are incredibly excited to have Jelly on board as our latest RGS partner. The company is led by industry veterans who bring a wealth of experience in casino content development.

“This partnership will further emphasise the growth of SlotMatrix RGS, and we are looking forward to giving our operators more high-quality mobile-focused content in collaboration with Jelly.”