Playtech has grown its digital footprint across the US after the gambling tech firm deepened its collaboration with Parx Casino to relaunch its igaming and sports betting apps in New Jersey and Pennsylvania.
This has seen the betParx offering across the two states become powered by the Playtech information management solution, and follows a multi-state agreement reached by the two parties in February 2021.
The relaunched betParx will gain Playtech titles, including games developed by the group’s Origins and Rarestone Studios, as well as an array of third-party titles, including offerings from the likes of IGT, Konami, and AGS.
“We are incredibly proud to be launching betParx in conjunction with an industry leading technology provider in Playtech,” stated Matthew Cullen, Senior Vice President of igaming and Sports for betParx.
“We’ve made the sign up and deposit and cash-out processes as simple and smooth as anything in the industry. Plus, we’ve created a product that ensures a great experience to any user, casino or sports. We invite everyone to download and play betParx and remember that ‘Today Just Might Be Your Day’.”
As a result of the extended agreement, Playtech is making its debut within Pennsylvania, following licensing approval, with the Keystone State becoming the third US region that the group has been awarded the regulatory green-light and is operational.
Mor Weizer, Playtech CEO commented: ”We are thrilled to continue to grow Playtech’s igaming and sports betting partnership with betParx in other US markets.
“Playtech’s industry-leading software and expertise provide a high-quality customer experience, and this is exactly what the highly sophisticated consumer market in the US requires.
“We look forward to further expanding our footprint in the US and working with betParx to deliver world-class gambling and sports betting entertainment across multiple states and products.”
In April 2021, the alliance between Playtech and Parx brough the launch of a new igaming app for Michigan’s Gun Lake Casino, titled Play Gun Lake.