Intelitics hails product ‘validation’ following Better Collective link-up

Pariplay has teamed up with Betsson in a partnership that will grant the operator complete access to Wizard Games’ portfolio.

Intelitics has lauded a partnership with Better Collective as a “big moment” and “validation” of its product. 

Adding to its growing roster of partners, the agreement with the marketing and analytics platform provider is said to aid the sports media company drive further growth across markets across the globe via its data-driven product suite and platform. 

“To bring one of the biggest digital sports media companies in the game to our platform is a big moment for us and is further validation of the prowess of our technology and the selection of tools that Better Collective can now leverage,” explained Allan Petrilli, VP of Sales & Growth at Intelitics. 

“Data is the most valuable resource to both operators and affiliates and we have built our platform and service offering around making it easily available to our customers, and then giving them the tools they need to analyse and take action. 

“We look forward to a long and successful partnership with Better Collective and are confident that our platform will drive it on to great success in various markets.” 

In addition, the partnership will also incorporate the provider’s back office with real-time data and granular campaign reporting that is said to ensure that Better Collective is optimising spend at scale as it continues to grow.

Gavin Moore, VP of Group Acquisition Marketing at Better Collective, added: “Teaming up with Intelitics and leveraging their out-of-the-box performance marketing software allows us to go to market swiftly on new initiatives, allowing us to collaborate with hand-picked, high quality publishers, which will only further amplify our global reach and enhance the value add to our partners.