Yolo Investments, the venture capital firm, has confirmed the completion of an equity investment in Enteractive, the igaming retention and reactivation firm.
The total investments, alleged to be around “several million euros” for a non-controlling interest equity stake, will see Enteractive enhance its pace and capability to scale globally.
Mikael Hansson, Founder & CEO of Enteractive, stated: “We’re super excited about Yolo Investments joining the Enteractive family. Tim and his team have done a great job in challenging conventional thinking and pushing the industry forward with new ideas and a good portion of enthusiasm.
“We believe that we can further accelerate our already strong growth with their added knowledge and strong network.”
Yolo Investments was founded by Tim Heath, who is also the company’s General Partner, to utilise his experience across the gaming, fintech and blockchain spaces.
Heath added: “We love businesses which find creative ways to add value for their partners, and that’s why Enteractive is such a natural fit for the Yolo Investments network.
“Retention and reactivation are challenges facing many of the companies we’ve already invested in, and we see significant opportunities to build synergies and help Enteractive develop into a global industry leader across many more markets.”
As a partner to igaming operators around the world, Enteractive is said to increase retention and player loyalty through engagement with players in one-to-one conversations.