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Playson is looking to attract “new audiences in the exciting Serbian market” after the online casino supplier struck an alliance with operator BalkanBet.

Under the terms of the agreement, BalkanBet will introduce its Serbia-based players to a collection of Playson’s most recent slots releases, including Lion Gems: Hold and Win, Burning Fortunator and Wolf Power Megaways.

Furthermore, the operator is also set to gain the provider’s suite of integration-free engagement tools, including cash blast and reel of fortune, which have been designed to increase player retention.

Dejan Tasić, Head of Casino at BalkanBet, noted: “Playson is a dynamic game developer with a track-record of creating innovative products with widespread player appeal, so we are delighted to be joining forces with the provider. 

“Our offering is of a peerless quality and teaming up with premium suppliers such as Playson is key to our success in delivering world-class entertainment experiences to a broad customer base.”

This latest agreement, asserted Playson, will reinforce the company’s global ambitions after a fresh brand identity was rolled-out last month.

“We are thrilled to partner with BalkanBet in a comprehensive content deal that helps to maintain our rapid regional expansion,” stated Blanka Homor, Sales Director at Playson. 

“We look forward to working alongside a company that shares our ambitious outlook, and BalkanBet’s impressive player reach allows us to continue attracting new audiences in the exciting Serbian market.”