FanDuel has expanded its collaboration alongside Major League Baseball’s New York Yankees as the gaming, sports wagering and DFS group looks to follow through with a vow of being “absurdly fan-focused”.
The multi-year agreement, building upon a daily fantasy-based partnership, will see FanDuel become designated as an official sports betting partner of the franchise on a multi-year deal.
“We are very excited to be continuing our relationship with FanDuel—our partner since 2020,” said Michael Tusiani, New York Yankees Senior Vice President of Partnerships.
“We hope that FanDuel’s Yankee Stadium presence and customer engagement will continue to strengthen its brand as a sports betting operator within the tri-state area.”
Under the terms of the agreement, FanDuel will be permitted use of New York Yankees’ marks, as well as gaining premium VIP hospitality accommodations at Yankee Stadium along with integrated signage at right-field and behind home plate during television broadcasts.
“There is no more globally recognised sports brand than the New York Yankees, and as a New York-based company we’re delighted to remain partners with our hometown team,” said Mike Raffensperger, CMO of FanDuel Group.
“One of our company values is to be absurdly fan-focused and there is no fanbase more passionate about their team than Yankees fans which makes this a natural fit.”
This latest addition to the FanDuel’s sporting roster follows the group, alongside fellow Flutter Entertainment brand PokerStars, striking an alliance with Ontario’s Maple Leaf Sports & Entertainment earlier in the month.
This saw the FanDuel Sportsbook become an official sports betting partner, while PokerStars teamed-up with MLSE in an official gaming capacity.