BetitRight, as part of its joint venture with Spotlight Sports, has linked-up with ComeOn in a deal that will see the former’s services introduced to the Swedish operator. 

BetitRight’s service is said to be designed to enhance betting experiences with bet-prompts across all the major leagues, both pre-event and in-play. Moreover, the analytical capability of BetitRight allows ComeOn customers to utilise data to aid them “bet better”.

“We’re delighted to be integrating Superfeed In-play from Spotlight Sports,” explained Billy Cook, Director of Sportsbook at ComeOn.

“The product is sure to engage our audiences throughout games and will give us a competitive advantage in a crowded space. 

“Spotlight Sports’ ability to deliver translations and tech in-house allowed for seamless integration and we’re excited for our customers to see the product in action.‘’

The service is said to be available in multiple languages and, as a first for BetitRight, will be delivered in Swedish. 

ComeOn has introduced the in-play service for over 50 football markets, with 10-25 prompts generated each match. BetitRight identifies new in-play features that help more sports fans enjoy sports betting. 

Henry Newman, Sporting Risk Co-Founder, noted: “Our talent across data science and predictive modelling has driven BetitRight’s excellent progress and we’re thrilled to welcome ComeOn as a partner through our JV with Spotlight Sports Group

“We’ve localised our offering for the Swedish market to ensure bettors gain the full benefits of our content.”