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Pariplay has enhanced its presence on the Swiss online gaming market after striking an alliance with Grand Casino Bern to integrate content into the venue’s 7 Melons brand.

Under the terms of the partnership, the aggregator and content provider will offer the range of Wizard Games titles, as well as those from its Ignite partner programme, to Swiss players via the aforementioned online casino portal.

This follows an array of partnership being inked by Pariplay in recent weeks regarding its Fusion platform, which currently consists of over 12,000 games from more than 70 suppliers, in addition to a suite of back-office conversion and retention tools that are designed to enhance player value.

“This is the latest in a string of content agreements we have reached in this very exciting regulated market,” commented Andrew Maclean, VP of Sales at Pariplay.

“Grand Casino Bern is a household name in the country and we look forward to adding to its 7 Melons brand with content we have already seen is popular with the Swiss audience. We are very excited about working together.”

Furthermore, the latest Grand Casino Bern commercial tie-up follows agreements secured earlier this year alongside Greentube and EGT Interactive regarding 7 Melons.

Ludwig Nehls, CEO at Grand Casino Bern, said: “Through its proprietary content and global game distribution programme Ignite, Pariplay offers the best of all worlds to players and we are delighted to be able to boost the selection of titles we can put before our audience in the name of world-class entertainment.”