Caesars Atlantic City is set to receive a major renovation after Caesars Entertainment announced a $200m investment in the resort in a bid to improve customer experience.
The plans detail how Caesars will make improvements across Caesars Atlantic City’s valet, hotel lobby, and casino floor amongst other key areas.
Major upgrades to the resort include a new, “unmatched resort experience”, with the first-floor lobby entirely redesigned and including a new Starbucks mobile ordering service. Caesars noted that the store will be a “sleek, contemporary design with minimal decor”.
“Caesars Atlantic City set the standard for extraordinary experiences in the market, and we are thrilled to continue that legacy by reimagining the property from the moment guests step through the doors,” said John Koster, Regional President for Caesars Entertainment’s Eastern Division.
“This major investment demonstrates our ongoing commitment to elevating guests’ experiences at our resorts as well as advancing the Atlantic City tourism economy.”
Furthermore, Caesars is investing in the food available on the resort, with Gordon Ramsay Hell’s Kitchen set to join Atlantic City this summer, with a heavy nod toward its television series namesake.
Other additions include Nobu Atlantic City, arriving later this year, Nobu Hotel Atlantic City swiftly following the restaurant and newly renovated rooms and suites within the Centurion and Ocean Towers.
Lastly, Caesars will open a renovated pool featuring beach and ocean views from the rooftop of Qua Baths & Spa. The pool comes with two levels of seating, daybeds, cabanas and a bar to create an elevated customer experience.
This project is part of Caesars’ commitment to making $400m worth of investment into the Atlantic City market by 2023 and reinforces its pledge to become a dominant presence on the US east coast.
Joe Lodise, Senior Vice President and General Manager for Caesars Atlantic City, added: “For 43 years, Caesars Atlantic City has been an iconic destination on the Atlantic City Boardwalk and critical to the market’s success over the years.
“The resort transformation at Caesars Atlantic City will further the property’s evolution as one of the country’s leading travel destinations here on the East Coast – bringing the best of Las Vegas right here to the centre of the action in Atlantic City.”