OpenBet has enhanced its partnership with long-term partner Betfred Sports to launch its digital and retail technology in Iowa.
Under the terms of the development, the 3,500 square foot Betfred Sportsbook situated inside the Grand Falls Casino & Golf Resort is now powered by OpenBet’s retail solutions, including betting counters and self service kiosks.
In addition, OpenBet’s digital technology allows Betfred Sports and its customers to bet on sports across all channels, together with a variety of betting options including parlays, in-game wagering, teasers, futures and player props.
“We are delighted to once again be partnering with Betfred Sports, with our previous launches in Arizona, Colorado, Louisiana and Pennsylvania generating huge success,” remarked Cathryn Lai, Chief Commercial Officer at OpenBet.
“This deal is once again testament to our outstanding modular portfolio which is able to consistently meet the demands of the market, earning an accomplished reputation throughout the industry.
“Betfred Sports remains a valued partner of ours and we look forward to providing yet more exciting and responsible experiences for its players.”
Lauded as “an important milestone” for OpenBet and its continued US partnership with Betfred Sports, the launch is said to provide the operator with “the perfect platform” to continue expanding into additional states.
Bryan Bennett, COO at Betfred Sports, added: “OpenBet’s products and technology perform consistently across our existing locations, so naturally we entrusted the company to power our offering in Iowa.
“We first launched in Iowa in 2020, and we look forward to working with OpenBet to continue building on that success.”