Michigan has witnessed a year-on-year increase in online gaming adjusted gross receipts, while also experiencing a small increase from last month.

Play’n GO has embarked on its US adventure as the igaming supplier gains its first North American licence via Michigan. 

The entry into the Wolverine State will allow players in the region to experience slot titles such as the Riche Wild and Book of Dead series, along with Reactoonz, Rise of Olympus and Legacy of Dead. 

“This is a landmark moment in the history of Play’n GO,” said the company’s CEO, Johan Törnqvist. “We started by designing casino games specifically for mobile before the smartphone even existed, and now are breaking into America as the leading supplier to more than 25 regulated markets globally which is such a credit to everyone at Play’n GO. We believe we are uniquely positioned to succeed in the US.”

Törnqvist added: “Our aim is to see Play’n GO games become as beloved in the US as they are in every other regulated market around the world. We know that each regulated market is different, and that this will take time in the US, but we are absolutely committed to expanding our footprint across the country.

“We’ve become a leader in regulated markets by focusing on the player and creating games that entertain above everything else. We believe this gives us an edge in the US, but we’ll be taking nothing for granted and look forward to listening, learning and adapting so we can provide the very best casino entertainment to US players.”

Play’n GO noted that Michigan is the “first step” in its commitment to become the “casino content partner of choice” in the United States, as the studio looks to target further launches in other regulated US states. 

Among recent Play’n GO licensed releases includes Def Leppard Hysteria, KISS Reels of Rock and *NSYNC Pop, a title featuring the ‘90s boy band.

Play’n GO has already released 27 titles in 2022 including Gigantoonz—the part of the series Reactoonz—in addition to Wild Trigger, Raging Rex 2, 15 Crystal Roses: A Tale of Love and Egyptian-themed King’s Mask.