Kindred revenue share from high-risk players remains at 3.3 per cent


Kindred has revealed that the ongoing quest to stamp out the receipt of revenue from harmful gambling has remained consistent through the year’s second quarter at 3.3 per cent.

This figure remains level with that recorded during the year’s first quarter and 2021’s July to August time frame, and a drop from the four per cent that was detailed during the latter stages of the past 12 months.

However, the online gambling group also reveals that improvement effects after interventions have increased to 84.7 per cent, which it says has been impacted by the continued work with a focused and more cautious approach towards a younger 18-25 demographic.

This approach, said Kindred, following research that suggested that “this demographic group is at a higher risk financially and is more prone to addiction”.

This saw the group implement a tailored approach in a bid to de-risk customers that fall in the aforementioned age range through dedicated limits and personalised humanistic interventions.

“Even though the share from high-risk players is flat between the first and second quarter, it is good to see an increase in the improvement effect after interventions which validates our early intervention approach,” explained Henrik Tjärnström, CEO of Kindred Group.

“However, we still have work to do to further decrease the number towards our ambition of zero per cent revenue generated from harmful gambling.

”Our focus continues to be on increasing efficiency and speed in detecting and engaging with customers at risk, as we know early intervention is critical in preventing a harmful behaviour. 

“We believe that in order to achieve the best possible approach to reducing harmful gambling, we need to collaborate with different stakeholders across our industry. For this reason, we are pleased to be promoting to provide additional support to those in need.”

As alluded to, the year’s second quarter also saw Kindred team-up with in a bid to enhance its responsible gambling offerings, which also include Gamban and RecoverMe as well as the company’s own tools.

The firm asserts that partnerships form a key part of the journey towards zero, with the ambition said to only be achievable via further collaboration between industry, regulators, researchers, and other key stakeholder groups.

” is an online platform for those who want to stop gambling,” stated Anders Bergman, Founder of

“We support people with gambling problems through our community, video courses, mobile apps, guides, and a self-assessment test. We are proud of the collaboration with Kindred. It’s a quality assurance, and the collaboration will help us to support more people.”