iSoftBet has inked an agreement with Alphabet Gaming in a move that will see the online games supplier solidify its standing throughout Bulgaria.
The partnership between the two entities will see an influx of game releases from the slot supplier to go live on the Bulgarian operator’s online casino brand – Alphawin.
“We are thrilled to announce the establishment of our partnership with Alphabet Gaming and its subsidiary brands,” explained Federica Faggiano, Chief Commercial Officer at iSoftBet.
“Our content will now feature on the site of the group’s online casino brand, Alphawin, alongside other popular innovations from the wider industry. This deal underlines the appeal of our content in Bulgaria, and our long-term commitment to the region.”
The latest deal marks an extension of iSoftBet’s presence in the Bulgarian market, adding to a string of recent partnerships that have strengthened the supplier’s presence across Europe’s regulated regions.
Lyubomir Zaharinov, Chief Executive Officer at Alphabet Gaming, added: “Signing a deal with a provider of iSoftBet’s status is a huge win for us, and our online casino brand Alphawin will reap the benefits of receiving a selection of its most popular products.”
The link-up with Alphabet Gaming comes off the back of IGT’s recent €160m acquisition of iSoftBet, which will see the company more than double its content catalogue by approximately 225 games.
The completion of the acquisition will also see IGT’s interactive arm expand its online casino inventory through the addition of iSoftBet’s proprietary-built aggregation platform, which will allow the company to distribute third-party games to clients.
Moreover, the merger will see iSoftBet’s data-led marketing and user engagement tools become accessible to IGT.