Catena Media has disclosed a maiden media alliance in North America via a multi-year agreement to provide online casino and sports betting content to US media company Advance Local.

As the group seeks to broaden its North American audience base, the partnership will see Catena writers inform Advance Local’s news and information website about trends and opportunities in online sports wagering and casino.

Dustin Gouker, Vice President of Catena’s North American content operations, said: “This is a forward-looking opportunity for Catena Media, allowing our sports betting experts to engage directly with a broader audience in the New Jersey market and nationally. 

“Our goal is to help readers become more informed with sports betting and online casino products and to help promote a safer and more productive gaming culture.”

Under the partnership, Catena, which entered the Garden State in 2019, will be responsible for betting content on, leveraging its network of writers across North America. Revenue will be shared between the parties. The deal is expected to be earnings enhancing from late Q3.

Howard Kamen, VP of Sports Betting & iGaming at Advance Local added: “Sports betting and online casino gaming are rapidly evolving in New Jersey and beyond, and this partnership with Catena Media is a fantastic way for us to engage our readers with top-notch content and help them to better understand the landscape.”