Caesars Entertainment has swelled its US sporting presence after entering a multi-year marketing agreement with the NBA’s Memphis Grizzlies.
This sees the operator name as an official sports betting partner of the franchise, under which it will leverage the Grizzlies’ digital footprint, including social media, web and mobile applications.
Furthermore, the Caesars Sportsbook will assume presenting entitlement to a brand named lounge within FedExForum home of the club.
“We are thrilled to partner with Caesars Sportsbook, one of the biggest names in sports and entertainment,” said Jason Wexler, Memphis Grizzlies President.
“The alignment of Caesars Sportsbook with Grind City Media digital shows, content and features will enhance our continued development and execution of best in class content for all of sports fans to enjoy.
“We also look forward to the opportunity to welcome our fans to FedExForum to visit the newly rebranded Caesars Lounge to watch their favourite sports programming or for hosting a private event.”
The partnership will build on the digital footprint created by both brands via a number of digital and broadcast programs offered by the Grizzlies and Grind City Media.
Furthermore, fans can also visit the Caesars Sportsbook Lounge to experience a sports-bar type atmosphere within FedExForum. This is open on all live event days throughout the year, as well as for private events.
“The Memphis Grizzlies are an exciting young NBA team, and it’s great to announce this partnership ahead of what should be a special season for the franchise,” noted Chris Holdren, Co-President of Caesars Digital.
“Tennessee is an important state for us, filled with passionate sports fans. We embrace the chance to strengthen our connection in the Memphis area through the legacy of our nearby resort, Horseshoe Tunica. This collaboration allows us to engage more sports fans while bringing them experiences they can’t get anywhere else.”