Optimove selected as ‘key CRM marketing solution’ by Light & Wonder

Light & Wonder has enhanced its strategic collaboration with Optimove in a bid to provide operator partners with enhanced multichannel marketing capabilities.

This deepened partnership will enhance operators’ abilities to react to individual players’ actions in real time by tailoring messages and offers across multiple channels. 

“We’re excited to contract with Light & Wonder as the CRM Marketing solution for their operator portfolio,” explained Dan de Souza, Director of Partnerships at Optimove. 

“To create a competitive edge in today’s market, operators must adopt a player-centric approach that can only be achieved with AI-led CRM journeys.

“The road to that goal runs through orchestrating hyper-personalised communications with hundreds of segments, improving retention rates, customer lifetime value, and the overall bottom line. We are excited at the opportunity to help Light & Wonder and its world-leading operator portfolio achieve those goals.” 

As a result of choosing Optimove’ CRM solution, the L&W operator network will gain the ability to utilise multiple real time data points in a bid to create a “comprehensive” single customer view.

Furthermore, multichannel personalisation and orchestration will enable the delivery of “hundreds of campaigns seamlessly,” with the uplift of each campaign, journey and strategy to be measured with an aim of optimising performance.

“We always aim to provide our customers with the best tools to do the job,” commented Toby Partridge, Director of Player Accounts at Light & Wonder.

“Strengthening our strategic partnership with Optimove is a perfect example of our commitment to making targeted value-enhancing collaborations designed to advance our operators’ multichannel marketing capabilities. 

“Optimove offers a proven best-in-class CRM marketing solution, and our operators can now easily harness that technology to focus on long-term retention by ensuring each player gets maximum value from every interaction, thus improving customer lifetime value and the overall bottom line.”