Major League Baseball’s Baltimore Orioles has entered into a “long-term partnership” with Superbook Sports as the latter looks to continue its pace of national expansion.
Subject to licensing and approvals from the Maryland Lottery & Gaming Control Commission, consumers will be able to experience the SuperBook Sports lounge at Camden Yards, the Orioles’ home, upon its anticipated completion in 2023.
The agreement will also see SuperBook branding featured throughout the arena, including on the centre field scoreboard and home plate signage, as well as on-site activations during games. SuperBook will also be featured in the MLB Ballpark app and on the Orioles’ social media platforms.
“The Orioles are thrilled to partner with SuperBook to enhance our gameday experience with the introduction of their first-ever on-premise sports lounge,” commented TJ Brightman, Orioles Senior Vice President, Chief Revenue Officer.
“While our organisation is striving to build the next World Series contender in Charm City, we are constantly exploring unique opportunities to engage with Birdland’s diverse fanbase and welcome new visitors to downtown Baltimore.
“The addition of a SuperBook sportsbook only reinforces our iconic ballpark’s standing as one of the premier entertainment destinations in the region.”
SuperBook Sports has been operating in Nevada since 1986 and lauds the “largest sportsbook in the world” at the Westgate Las Vegas as part of its stable.
In June 2021 the brand debuted the first retail SuperBook site outside of Las Vegas at The Lodge Casino in Black Hawk, Colorado, which followed an October 2020 mobile launch in the state.
This has subsequently been added to by expansion in New Jersey, Arizona, and Tennessee, with an Iowa debut in the near future expected to be followed by Ohio and Indiana in early 2023.
“SuperBook Sports is excited about this partnership with the Baltimore Orioles,” added Kristin Mackey, SuperBook Sports Vice President of Marketing.
“The heritage and tradition of the Orioles brand fits perfectly with the SuperBook brand. To be a part of ‘The Ballpark That Forever Changed Baseball’ is an honour, and we look forward to bringing a one of a kind sports lounge experience to fans.
“The future of the Orioles is bright, and we look forward to continuing to grow together for years to come.”