Design Works Gaming maintains growth strategy alongside Rank

Design Works Gaming has continued to set its sights on the UK online casino ecosystem after adding Rank Interactive to its burgeoning roster in the region.

Under the terms of the agreement, an array of DWG titles, which are lauded as having “quickly gained the attention of some of the biggest names in the industry,” have gone live.

This included games such as Double Fancy 7’s and Panda Queen, as well as further titles Diamonds, Sapphires & Rubies, which will be available with Rank Group’s Mecca Bingo and Grosvenor Casino brands.

Cyrus Moreno, Rank Interactive Head of Game Strategy, said: “We are extremely excited to launch the product across all of our brands. With our increased focus on delivering best in class engaging and entertaining content for our players, we know these games, in particular the LuckyTap content, will be a huge hit for our players. 

“We thank the DWG team for their support and working closely with Greg Davies, Nolan Frendo and myself during the procurement, planning and rollout phase.”

Since landing Betfred as its inaugural UK operator in 2020, DWG has added an array of commercial tie-ups in the region alongside the likes of Boylesports, BetVictor and NetBet.

Most recently, the igaming supplier has been buoyed by success across the US, with integrations having been undertaken alongside DraftKings and BetMGM in New Jersey.

“The Rank team is laser-focused on creating a seamless online experience and curating the best game offering they can,” stated Troy Zurawski, Design Works Gaming CEO.

“This makes them perfectly poised to bring our top-performing content to their players. Their open-mindedness and willingness to push boundaries aligns with how we operate at DWG, so there’s no doubt this will be a strong, successful partnership.”