Sports betting and igaming drive New Jersey in September revenue

MGM Borgata Atlantic City, New Jersey

Total September revenue across New Jersey’s gambling ecosystem increased 6.9 per cent to $484.96m (2021: $453.56m), driven by double digital upticks across igaming and sports wagering.

The Garden State’s online casinos and poker rooms recorded a 10.3 per cent increase through the 30 days to close at $135.24m (2021: $122.59m), which edges the year-to-date figure ever closer to its 2021 total. 

For the nine month period closing September 30, total igaming revenue is at $1.21bn (2021: $988.72m), which is just 10.8 per cent down from the past year’s $1.36bn with three months remaining. 

The Borgata retains its place at the igaming summit courtesy of a 7.6 per cent year-on-year increase to $41.11m (2021: $38.22m), with Golden Nugget Online Gaming and Resorts Digital closely matched in second and third.

The latter secured a 20.5 per cent revenue rise through the month to finish up at $34.19m (2021: $28.38m), while GNOG closed at $34.16m (2021: $31m) via a ten per cent uptick.

According to filings received by the state regulator, total win across the nine casino hotel properties rose 1.3 percentage points to $251.73m (2021: $248.52m). For the year, this figure stands at $2.13bn, up 12.5 per cent from the $1.89bn recorded one year earlier.

It’s a case of familiarity among the three leading venues with Borgata on top with a 3.5 per cent rise to $62.33m (2021: $60.24m), ahead of Hard Rock’s $43.67m (2021: $41m) and Ocean Casino‘s 5.2 per cent increase to $30.59m (2021: $29m).

Per casino vertical, slot machines recorded a revenue of $186.47m, a 2.5 per cent improvement YoY (2021: $181.99m), while table games earned $65.26m, down 1.9 per cent from the $66.52m recorded one year earlier.

New Jersey’s sports wagering handle closed the month at $866.71m, with online contributing $807.77m of that figure. The state’s sportsbooks gained $97.98m in September gross revenue, which is an 18.9 per cent increase YoY from $82.44m.

This trend, however, is not replicated in the YTD revenue figures which were reported as declining 7.3 per cent to $516.91m compared to the $557.77m generated during the same period one year earlier. 

Looking at the monthly figures a little closer, Meadowlands came out on top with revenue of $46.64m (2021: $41.25m), ahead of Resorts Digital’s $22.41m (2021: $13.16m) and Borgata’s $10m (2021: $13.41m).

Craig Davies

Craig has been in journalism since 2011, after graduating from the University of Central Lancashire the previous year. Several roles in the news and sports print media ensued, before a two year...