Great Canadian Entertainment is to add sports betting in numerous properties after striking a multi-year agreement with Kambi Group.
Under the terms of the agreement, retail sportsbooks will be installed across ten of the group’s gaming establishments across its portfolio of properties in the Canadian province of Ontario, including one of the area’s newest land-based casinos, Pickering Casino Resort.
Great Canadian, which operates 25 gaming, entertainment and hospitality destinations across Canada, including a dozen casinos in Ontario, will gain a solution that includes betting kiosks with fully configurable digital signage functionality.
“The addition of sports betting at 10 of our Ontario-based gaming destinations is an important new amenity, elevating the gaming experience for our guests,” stated Tony Rodio, Chief Executive Officer at Great Canadian Entertainment.
“As the first company to launch this type of product in Ontario, we are thankful for our partnership with Kambi throughout this new venture as well as the continued support from the Ontario Lottery and Gaming Corporation, Alcohol and Gaming Commission of Ontario and Ontario’s provincial government.”
The partnership is expected to have a small positive financial impact on Kambi’s revenue in 2022, with a more material revenue impact from next year.
Kristian Nylén, Kambi Chief Executive Officer and Co-founder said: “I am delighted to form this exciting sports betting partnership with Great Canadian, which is rightly regarded as one of Canada’s premier gaming and entertainment companies with an unrivalled retail footprint.
“This underlines our position as the leading multi-channel sportsbook provider in North America and we are looking forward to working with the talented team at Great Canadian to deliver a market-leading sportsbook experience for its patrons.”