Wondr joins forces with Ruby Seven to relaunch Foxwoods Social Casino

Launch concept
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Wondr Nation, in collaboration with Ruby Seven Studios, will launch its professional managed services with Foxwoods Resort Casino’s free-to-play social casino experience. 

This launch will see Wondr Nation manage FoxPlay with an aim to maximise revenue and player engagement to enhance Foxwoods’ guests gaming experiences and social casino offerings. 

Anika Howard, Chief Executive Officer and President of Wondr Nation, stated: “At Wondr Nation, we pride ourselves on having a fresh approach to what’s next, and the relaunch and rebrand of FoxPlay Social Casino is a perfect example of how we can bring this approach to our partners through managed services.

“Alongside our selected partner, we designed FoxPlay Social Casino to provide the excitement, entertainment and engagement that social casino players are looking for. We’re honoured to manage this initiative on behalf of Foxwoods Resort Casino and look forward to growing this revenue stream for them.”

Formerly FoxwoodsOnline, FoxPlay Social Casino is an entertainment-only gaming platform that features over 100 popular casino games with no monetary fees or gains.

Aiming to deliver its commitment to create “new and exciting” digital player experiences, Wondr Nation led partners to develop a solution that provides users with a casino experience they can access in the “palm of their hand”. 

With decades of combined experience, these skilled teams of diverse and talented gaming professionals transformed FoxPlay Social Casino by leveraging emerging technologies, features and forward-thinking approaches in a bid to deliver engaging play-for-fun casino-style games to players and set it apart from others on the market.

Michael Carpenter, Ruby Seven Studios Co-Founder and President, noted: “Within our 10 years in the industry, Wondr Nation has been one of the most sophisticated, strategic, and knowledgeable managed services companies that we’ve had the pleasure of partnering with. 

“We are excited to have partnered with Wondr Nation to bring FoxPlay’s Social Casino to life. We look forward to continuing our fruitful relationship and growing Foxwoods’ online presence.”

Launched earlier this year, Wondr Nation has been making strides within the gaming and entertainment space. From social casino platforms, such as FoxPlay Social Casino, the firm’s profit and engagement-maximising managed services include igaming implementation, social casino management, marketing and digital strategy, marketing operations, website and mobile app development and management.

“With a project as important to the overall Foxwoods Resorts Casino brand as FoxPlay Social Casino’s relaunch, we wouldn’t have trusted it to anyone other than the online gaming experts at Wondr Nation,” Jason Guyot, President and CEO of Foxwoods Resort Casino, said. 

“I look forward to seeing this business grow under their leadership and I am confident that FoxPlay will expand Foxwoods Resort Casino’s digital footprint and will help us entertain players at yet another touchpoint. We’re thankful to have Wondr Nation by our side.”