Mohegan has continued its rebranding efforts after the casino and entertainment operator pulled back the curtain on a Wilkes-Barre venue that will now be known as Mohegan Pennsylvania.
The former Mohegan Sun Pocono, which is located on a 400 acre site, maintains group-wide efforts in a bid to create synergy across the company’s retail roster.
Earlier this year, the operator slimlined its prior Mohegan Gaming and Entertainment moniker as part of a “strategic update” and “natural evolution,” with the move also said to have been made to align with a shortened name already used by stakeholders.
This was followed up in September as the Mohegan Sun Casino Las Vegas, which had previously become the first tribal casino to operate in the prestigious market, shed the second word in its name.
“We recently refreshed our corporate name, going from Mohegan Gaming & Entertainment to Mohegan,” said Ray Pineault, CEO of Mohegan.
“Many of our partners, stakeholders and valued guests commonly refer to our brand as ‘Mohegan,’ so the new title is a strategic decision that truly encapsulates our capabilities and values.
“To also create synergy across the Mohegan portfolio, especially as we continue to grow in-line with the Mohegan Tribe’s vision, destinations like Mohegan Pennsylvania have also rolled out a rebrand.”
This refreshed name change follows the rollout of Project Starlight, which will soon include the completion of a $10m renovation to Mohegan Pennsylvania’s 237-room hotel.
Further property enhancements to be delivered as part of the initiative include the The Hive Taphouse, home of the Topgolf Swing Suites; as well as a seasonal outdoor terrace bar.
“There is so much to be excited about as we approach the new year and that excitement stems from our dedicated team and leadership,” added Anthony Carlucci, President & GM of Mohegan Pennsylvania.
“With a new name, revamped hotel, new attractions and the continued unrivalled guest service that has exemplified our brand and all Mohegan properties, we’re thrilled about the next phase of Mohegan Pennsylvania.”