BetGames and LulaBet look to ‘accomplish great things’ in new deal


BetGames continues its African dominance as the live dealer and betting games studio inks an agreement with the newly launched operator, LulaBet

The link-up between the two will see BetGames supply its catalogue of products to the South African-based operator’s platform. This will allow the operator access to the studio’s live dealer and betting games, alongside its Wheel of Fortune game. 

James Everett, BetGames’ VP Sales, Africa, noted: “We’re always happy to strike more deals in Africa, as our titles have never failed to resonate with the continent’s rapidly growing online player base.

“We’re also delighted to have agreed a deal with LulaBet, a new player in our industry and one which we believe will accomplish many great things in the fast-developing South African market.”

Headquartered in Cape Town, LulaBet is a sports and digital entertainment provider, with a focus on delivering betting products. The partnership with BetGames, is said to “enhance” the company’s offerings. 

Iain Gutteridge, Managing Director at LulaBet, added: “We launched LulaBet with the aim to deliver the best in quality to our players, and I can confidently say that we’ve done just that by reaching a content-integration agreement with BetGames.

“The studio’s titles have established themselves across Africa as one of the continent’s best performers. Therefore, we knew that this deal was a no-brainer and thus we’ve gained content from one of the most familiar igaming brands in Africa.”