BetGames continues its African dominance as the live dealer and betting games studio inks an agreement with the newly launched operator, LulaBet.
The link-up between the two will see BetGames supply its catalogue of products to the South African-based operator’s platform. This will allow the operator access to the studio’s live dealer and betting games, alongside its Wheel of Fortune game.
James Everett, BetGames’ VP Sales, Africa, noted: “We’re always happy to strike more deals in Africa, as our titles have never failed to resonate with the continent’s rapidly growing online player base.
“We’re also delighted to have agreed a deal with LulaBet, a new player in our industry and one which we believe will accomplish many great things in the fast-developing South African market.”
Headquartered in Cape Town, LulaBet is a sports and digital entertainment provider, with a focus on delivering betting products. The partnership with BetGames, is said to “enhance” the company’s offerings.
Iain Gutteridge, Managing Director at LulaBet, added: “We launched LulaBet with the aim to deliver the best in quality to our players, and I can confidently say that we’ve done just that by reaching a content-integration agreement with BetGames.
“The studio’s titles have established themselves across Africa as one of the continent’s best performers. Therefore, we knew that this deal was a no-brainer and thus we’ve gained content from one of the most familiar igaming brands in Africa.”
