Playson expands Romanian footing through Skywind agreement

Skywind Group believes the Playson agreement will generate “impressive engagement and retention rates” via content integration. 

Skywind Group believes the Playson agreement will generate “impressive engagement and retention rates” after a content integration was agreed. 

The partnership between the two will see Playson launch its suite of titles onto Skywind’s 360 platform, which will see games such as Lions Gems: Hold and Win, Burning Fortunator and Joker’s Coins: Hold and Win become available to Skywind users. 

“We’re pleased to have Playson’s popular games on our platform, as the company has built a reputation for producing amazing content,” noted Daniela Asaftei, Head of CRM at SkyWind Group. 

“We are confident that the supplier’s titles will appeal to our player base and generate impressive engagement and retention rates.”

In addition, the deal will also see Playson expand its footing in the Romanian regulated market via the distribution of titles to brands in the country, including Princess Casino, Luck.com and Magnum.com.

Blanka Homor, Sales Director at Playson, added: “We’re delighted to announce our latest partnership with the SkyWind Group, a prominent platform supplier within Romania’s regulated market.

“The current deal will bring our popular titles to more players across Romania, giving us the opportunity to deliver exciting content to a broader range of slots fans.”

Playson’s partnership with Skywind comes off the back of a month that saw the firm sign an agreement with 711, an integration that it stated “fulfilled the needs of slots fans”. 

Furthermore, just earlier this week, the studio named Christos Zoulianitis as its first ever Head of Partnerships as the company expanded its commercial development team.