Wind Creek Hospitality, through the yet-to-open Chicago Southland gaming venue, has secured a multi-year partnership as the official casino of the Chicago Bulls.
This will see the authority of the Poarch Band of Creek Indians collaborate with the NBA franchise on in-game fan promotions and other entertainment options this year while the casino is under construction, which are set to expand in future years once the facility debuts to the public.
Furthermore, fans who attend games at the United Center home of the Bulls, or watch on local television, will also see Wind Creek signage immediately. Additional fan engagement elements will roll out in the coming weeks.
“We are excited to partner with Wind Creek over the next few seasons to bring fans new in-arena competitions, social content and sweepstakes,” saiid Mark Levitt, Bulls Vice President of Business Development.
“This new partnership will support our ongoing efforts to further elevate the gameday experience for Bulls fans at the United Center and across our social platforms.”
The approximately $440m Wind Creek Chicago Southland is slated to open in 2023, and will feature a 70,000-square-foot casino that comprises 1,350 slot machines, 56 table games; entertainment; dining and 252 hotel. It is also said that the entity will bring 800 jobs to the region.
“As a new brand coming to the Chicagoland market, we believed it was important to establish a name for ourselves and a level of credibility with the local market as quickly as possible” added Brent Pinkston, Chief Operating Officer of Wind Creek Hospitality, parent company of the Wind Creek Chicago Southland Casino and Resort.
“Being a native of the region, I can’t imagine a better way to accomplish that task than to partner with the Bulls organization and introduce ourselves to one of the largest and most loyal fan bases in professional sports. It lets us enter the market with a huge voice.”
Wind Creek Hospitality manages the Tribe’s gaming facilities that also includes Wind Creek Aruba, Wind Creek Atmore, Wind Creek Bethlehem, Wind Creek Curacao, Wind Creek Montgomery, Wind Creek Wetumpka, Wa She Shu Casino in Nevada and Casinoverse as well as racetracks in Alabama and Florida.