BETER hopes SoftGamings deal will ‘raise awareness’ of Live product

BETER Live has expanded its presence of its suite of igaming titles after agreeing to an alliance with SoftGamings

The link-up between the two will grant SoftGamings’ operators access to BETER’s live casino products, including its studios that offer baccarat, Andar Bahar, Sic Bo and its new Gravity Blackjack, which offers multipliers.

“I’m very excited to start working with SoftGamings as I know they’ll be able to get the best out of our games library,” stated Anna Vikmane, Director at BETER Live. 

“What’s more, our cooperation will undoubtedly help us to strengthen and raise awareness of the BETER Live brand, whereas SoftGamings’ partners will appreciate the quality content featured in our games.”

Echoing the thoughts of Vikmane, Yori Arami, CRO at BETER, added: “When it comes to our visions for developing the igaming market, us and SoftGamings are on the same page. Therefore, we actively encourage the use of new tools and solutions. 

“Partnering with such a large game aggregator will help BETER Live increase the reach of its offering and provide unique content to the European, Latin American, and CIS markets.”

BETER Live games are already available on SoftGamings platform, with the provider’s partners being able to experience the new products “very soon”.

Anna Lalina, Head of partnerships at SoftGamings, concluded: “We’re always very enthusiastic about innovations, as well as fresh offerings, in the igaming market and are very excited about this new partnership with BETER Live. 

“We can offer them plenty of opportunities to enhance their reputation, while their content will give our operators new profitable results. I hope that our collaboration with BETER Live proves to be long and fruitful.”