SOFTSWISS expands portfolio following integration of Popiplay

Igaming software solutions provider SOFTSWISS has expanded its content portfolio having signed a distribution deal with a new slots provider, Popiplay.

This latest Game Aggregator’ integration, said the firm, broadens its offer and “solidifies its leading position on the igaming market as a premium casino content hub”. The alliance will also make the provider’s games accessible to hundreds of casinos worldwide.    

Popiplay, a Swedish igaming studio operated under a Curacao licence, focuses on developing “top-quality online slots that provide players with highly entertaining and rewarding gameplay experiences”. Established in 2022, the casino provider is backed by a team that is led by Nikola Teofilovic.

Announcing the new integration, SOFTSWISS noted that modern Popiplay slot designs are streamer-focused and high roller-friendly, incorporating special features such as free spins, cascading reels, bonus buy and chance 2x and 3x options. 

In addition to supporting multiple languages, the provider also accepts all crypto and fiat currencies and offers variable RTP values to its casino partners. 

Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, said: “We hope that this collaboration will bring outstanding results for both teams. Even though Popiplay is new to the market, the team develops and revamps its games with great enthusiasm. SOFTSWISS Game Aggregator’s clients will certainly enjoy our new partner’s offering.”

Teofilovic added: “We are glad to announce the partnership between Popiplay and SOFTSWISS. The integration with the Game Aggregator allows us to show the amazing potential of our brand, explore new business opportunities, and build strong and trustworthy connections with players and industry partners. 

“I am certain that the winning combination of SOFTSWISS’ powerful presence on the igaming market and Popiplay’s innovative and engaging casino products will lead to a successful and long-lasting business relationship.”