Smartsoft Gaming has agreed to supply its full portfolio of games to Entain in a deal that it believes will “elevate the non-traditional offerings of Entain to the next level”.

Through the partnership, Entain will gain access to Smartsoft’s slot, live casino and board game portfolios – including the supplier’s flagship JetX title.

Guram Gotsadze, Chief Executive Officer at Smartsoft Gaming, said: “Smartsoft Gaming has built its reputation as a pioneer in non-traditional casino games, with a constant focus on innovation and user experience. 

“Entain has been our great partner on a local scale and now having our games live on Entain brands globally is a fantastic opportunity and yet another endorsement that SmartSoft is the best-in-class.”

Smartsoft previously signed a long-term exclusive distribution agreement with Entain’s Crystalbet brand. This latest partnership, which the group explained is a testament to its “global expansion in the igaming world” will now also cover Entain’s “landmark igaming brands”. This includes bwin, PartyCasino and Sportingbet.

As well as its “non-traditional casino portfolio”, Smartsoft will also supply its roster of promotion tools to Entain. This, the company explained, will help to engage new and existing players whilst also “stimulating customer loyalty”.