PressEnter has launched its latest brand – CasinoFest – as the firm adds to its growing roster of online entities.
Aiming to “disrupt” the online casino space, the new brand was said to be “sleek and stylish” while being inspired by “fun, passion and excitement” that comes from music festivals. The platform will incorporate UX/UI design and provide a “next-generation” experience across both desktop and mobile.
Axel Munkeby, Commercial Director at PressEnter Group, commented: “CasinoFest is a new online casino that delivers a next-gen player involvement thanks to its impactful design, meticulously planned player journey and the huge selection of slots and games available to players.”
CasinoFest is the latest addition to PressEnter Group’s growing roster of online casino brands that includes 21.com, JustSpin, NeonVegas Casino, NitroCasino, UltraCasino and RapidCasino.
PressEnter also noted that CasinoFest is set to be a “challenger brand” that looks to deliver a “great encounter” to players in an array of markets over the globe.
The launch of PressEnter’s new online casino brand comes just a few weeks after the firm’s Chief Executive Officer, Lahcene Merzoug, and members of his executive team, formed a management buyout.
Once completed, the transaction will see PressEnter’s management team acquire the business. Following the transaction, PressEnter will continue to operate out of its headquarters in Sliema, Malta, where it will run its roster of aforementioned brands.