Playson aims to ‘uncover’ a new player demographic via E-Play24 deal


Playson has joined forces with E-Play24 as the supplier taps into the Italian market and launches its suite of slots in the regulated region. 

Going live with the Italian content operator, the agreement will see Playson’s portfolio become “widely available” in the country, with partners of E-Play24 gaining access to an array of slots, such as Lion Gems: Hold and Win, Legend of Cleopatra Megaways, Book of Gold Multichance, Solar Queen and Buffalo Power: Hold and Win.

“With our games now going live with E-Play24, we expect to be able to tap into the Italian market and uncover a new demographic of players to experience Playson’s fantastic titles,” commented Tamas Kusztos, CCO at Playson.

“We are delighted to work with such a prestigious game operator which has proven itself to be one of the best in the industry. We look forward to a long and successful partnership with the company and further establish ourselves as a major provider within Italy.”

With the help of E-Play24 and its network, Playson hopes that alongside the aforementioned games, and other titles, it will experience huge growth within the Italian igaming vertical. 

Alessandra Rosati, Senior Account Manager at Playson, added: “Our top five games in Italy already have outstanding numbers to fall back on and this collaboration will further boost our standing in the region.

“It isn’t just these five games that are performing really well. We have an extensive library of slots that we believe will become far more popular thanks to E-Play24’s commitment and hard work to delivering content to a wide network of operators.”

Playson’s latest collaboration continues a busy festive period for the firm that witnessed it agree a content integration deal with iGaming Group, as well as confirming an agreement with SkillOnNet.