Paf has inked a new partnership with the Norwegian shipping company Color Line, expanding the use of its gaming entertainment on five passenger ships.
Extending its previous agreement that has been in place over the last six years, the updated long-term arrangement will see Paf provide the new ships with slot machines, entertainment games and physical gaming tables.
Christer Fahlstedt, CEO of Paf, explained: “There have been a few challenging years for our collaboration due to the pandemic, but Color Line is a well-run and great shipping company that has weathered the strong winds in the industry. Now we look forward to continuing our journey together.”
Color Line is Norway’s largest shipping company for passenger ships that operate to and from Norway. The shipping company operates five ships on four international routes between Norway, Sweden, Denmark and Germany.
“Paf has been a good partner that has contributed to a positive development of our gaming operations,” commented Thomas Gudbjerg, Executive Vice President Commercial & Hotel Operation on board.
“Together with Paf, we have succeeded in establishing a new level for gaming operations on board. We also appreciate Paf’s strong position in terms of responsible gaming, which is important to us.”
In recent years, Paf has invested in developing the entertainment games with the new cashless game room concept. At the same time, the slot machines have been renewed with the range of games updated.
Lasse Danielsson, Chief Operating Officer for Paf, concluded: “We have managed to reach revenues that are better than those we had before the pandemic. In order to continue that development, we will invest in further improvements of the gaming experience, new and slightly fewer gaming machines and redesigned gaming areas.”
