Super Group is looking to maintain “a consistent track record of driving profitable growth” after expanding its global footprint following the purchase of Digital Gaming Corporation.

The acquisition of the online sports betting and igaming will provide the company, which also boasts Betway and Spin as part of its network, with market access in up to twelve US states, eight of which are live.

This purchase, which was first disclosed in April 2021, enables Super Group’s US market entry, with ambitions of a swift expansion across the country being eyed.

DGC is currently live in Iowa, Pennsylvania, New Jersey, Arizona, Colorado, Indiana, Virginia and Ohio, all of which utilise the Betway brand, which it licences from Super Group on an exclusive basis. 

During the first quarter of the new year, DGC expects to go live in Louisiana, which will join Arizona, Virginia and Ohio on the Betway technology platform.

Neal Menashe, CEO of Super Group, commented: “We are excited to officially welcome DGC into Super Group. We look forward to working more closely with the team as we apply our proven toolkit to the US.

“With a healthy balance sheet and a consistent track record of driving profitable growth, Super Group is well positioned to enter the US market, enhancing our global footprint.”

This M&A activity was initially detailed alongside a combination with Sports Entertainment Acquisition Corp, a publicly traded special purpose acquisition company.

At the time, Super Group hailed the move by stating that the enlarged business would provide a strong platform to accelerate its global growth strategy, as well as expansion into the US online sports betting and gaming market.