ESA debuts in Nigeria via betBonanza to continue African ‘key focus’

ESA Gaming has continued its venture through the African continent after the games provider debuted in Nigeria through a partnership with betBonanza

The link-up between the two will see ESA’s portfolio of non-traditional content offerings, including Wild Vegas, Fruitz&Spinz, Basketball Mine and Goal Mine, as well as a range of classic casino content and ESA Gaming’s first crash-style game, Rocket Racers, become accessible to players in the country. 

Gatis Licitis, COO of betBonanza, said: “As we continue to strengthen our casino offering to complement our leading sportsbook we couldn’t find a better partner than ESA Gaming.

“Their titles offer fantastic cross-sell opportunities, and the quick-fire nature resonates well with our customers. We look forward to working together to further gain ground in the Nigerian market.”

betBonanza was founded in 2019 and currently offers an array of casino content including slots, table games, instant and crash-titles. According to ESA Gaming, the roll-out with the operator will “significantly strengthen” its position in the regulated African market. 

Thomas Smallwood, Head of Marketing at ESA Gaming, added: “Regulated African markets have become a key focus for us as our EasySwipe portfolio is perfectly designed to marry up with the wants and needs of local players in the continent.

“betBonanza is a strong brand and is quickly establishing itself as a leading operator in Nigeria. We are thrilled to bring our titles to their offering and introduce new excitement to their growing customer base.”

The deal comes shortly after the supplier first entered the continent through partnerships with Pariplay and 888Africa.