Push strengthens Benelux standing through Circus link-up

Push Gaming has enhanced its standing in Europe after the firm inked a deal with Belgian operator Circus

As part of the agreement, Belgian players utilising Circus.be will be able to experience Push’s catalogue of content such as Generous Jack, Mystery Mission – to the Moon and Retro Tapes.

Moreover, players in the region will be able to gain access to the supplier’s Jammin’ Jars series, Razor Shark and its ‘Fat’ family of titles.

Fiona Hickey, Director of New Business and Markets at Push Gaming, said: “Circus is the leading brand in the Benelux countries and to see our incredible range of games live on its platforms is a fantastic way to finish 2022.

“It’s been a hugely busy year for us at Push but ultimately a very successful one and we’ve seen our portfolio integrated with tier-one operators across the globe – these are exciting times for us as a studio.”

Furthermore, the deal will see Gaming1’s flagship brand, and the entertainment branch of Ardent Group – Circus – launch Push’s content across its Dutch platform in the coming months. 

Jean-Christophe Choffray, Head of gaming at Circus.be, added: “To maintain our lead in the markets we operate in, we need to ensure we have the best possible content available and as such, we’ve had designs on Push Gaming’s titles for some time. Naturally, we’re delighted to see them go live.

“The launch in Belgium has been a great success and we look forward to replicating that in the Netherlands early next year.”

The rollout is the latest in a 12-month period that has seen commercial growth for Push Gaming with recent partners including Pokerstars, Kindred, Sky Bet, ComeOn Group and 888 as it bolsters its position in regulated markets globally.

Moreover, Circus became the sponsor of the Brussels Basketball club and hosted a gala match between KAA Gent and Standard de Liège, which featured Ronaldinho playing with each team for a half.