AvatarUX brings ‘a flair for innovation’ to Soft2Bet portfolio

Soft2Bet has added a range of titles from AvatarUX to its games portfolio in a partnership, which it is confident will “increase its capabilities for player retention and offer an enhanced player experience”.

The range of games from AvatarUX will be made available to Soft2Bet’s network of partners, and will include titles such as Cherry Pop and Monkey Pop. This, AvatarUX explained, will be complemented by mechanics such as Popwins and Multipop.

Daniel Mitton, Soft2Bet’s Director of Gaming, said: “AvatarUX has a flair for innovation in their games and in-game mechanics very much aligns with Soft2Bet’s goals of providing a unique and immersive experience for players. 

“So we are very pleased with this new business partnership as there is no doubt that it will further expand the commercial potential in global markets.”

As well as strengthening Soft2Bet’s content portfolio, the igaming platform provider highlighted that this new partnership will also accelerate the delivery of its “overarching business goals”.

Nicola Longmuir, AvatarUX’s CEO, commented: “Soft2Bet is an established platform provider and aggregator and we are delighted to launch our content on their network. 

“We are looking forward to expanding our distribution through this partnership and seeing our top-performing and innovative products reaching new markets and players.”