Aristocrat forms BetMGM strategic link-up to offer Anaxi products

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Aristocrat’s online real money gaming business Anaxi has formed a strategic alliance with BetMGM

As part of the deal, gaming content from Aristocrat will become available via initial exclusivity, on BetMGM’s online casino. 

Cath Burns, Executive Vice President of Anaxi, said: “We are thrilled to be collaborating with BetMGM as Anaxi reimagines the world’s greatest gaming content online. This is the first content release for Anaxi, and we look forward to continuing to innovate and create online gaming experiences that are entertaining for our partners and players.”

In February 2022, Aristocrat announced that it would be establishing a combined online real money gaming and customer experience solutions business, and in October, announced Anaxi as the new name and brand for this emerging business.

As part of Aristocrat, Anaxi brings a portfolio of content and technology to the igaming industry. The talents of its global content studios and Customer Experience Solutions team powers Anaxi’s connected experience.

“We are honoured to be the first operator in North America to offer Anaxi’s world-class content,” commented Matt Prevost, Chief Revenue Officer, BetMGM. “Partnering with Anaxi to provide some of Aristocrat’s most iconic games supports our goal of making BetMGM online casino the best destination for players.”

BetMGM Online Casino is available for download via iOS and Android, and accessible via desktop.