FanDuel has broadened its collaboration with Major League Baseball after adding a multi-year North America sports betting partnership to a gaming alliance secured in August 2019.
This will give the operator the right to use official league and category designations both in its products, including sportsbook, daily fantasy and Faceoff platforms, as well as across marketing campaigns.
Furthermore, the pair will also collaborate on responsible gaming initiatives as part of the expansion, with FanDuel and MLB planning to “drive greater advocacy and awareness” of the importance of the issue.
“The baseball fan is one of the most engaged in all of sports, which is why we’re delighted to be the new sports betting partner of Major League Baseball,” said Christian Genetski, President of FanDuel Group.
“Our team is eager to showcase FanDuel in nationally broadcast MLB games and help enhance game narratives and bring America’s Pastime directly into our mobile app and OTT platform for fans to watch and wager.
“We’re also very excited about the opportunity to work together with MLB on new betting product innovations that will give customers the opportunity to enhance their experience on every pitch from March until October.”
Under the terms of the deal, FanDuel is also planning to deliver a closer view of the action than ever before, by streaming MLB.TV’s free game of the day through both its sportsbook app and on OTT platform FanDuel+.
The company will also have the right to use highlights both in product and as part of original programming on FanDuel TV.
Furthermore, the two will also collaborate on projects for other sponsor partners on the platform of each, in addition to aiming to deliver fresh product innovation to drive fan engagement.
“As one of the top sportsbooks in America, FanDuel has been an industry leader in innovative fan engagement opportunities while also reminding them of the importance of doing it responsibly,” commented Kenny Gersh, MLB Executive Vice President of Media & Business Development.
“These key priorities of unique fan engagement and responsible gambling align with our focus from the league level and make FanDuel a natural partner to collaborate with as an official sports betting partner.”
