Full House Resorts has chosen to expand its partnership with Konami Gaming, which will take the Synkros casino management system to a further property in the group’s portfolio.
This will see the casino operator’s The Temporary at American Place, which officially swung open its doors during February, become the latest venue in the Full House network to utilise the offering.
As a result of the launch, guests of the facility will have the opportunity to access a variety of loyalty rewards, such as random drawings, tournament opportunities and floor-wide progressive bonuses, personalised according to entertainment preference and spend. Rewards can also be earned for non-gaming activity.
In addition to launching Synkros’ full marketing suite, The Temporary at American Place is also set to perform as a beta site for the launch of Oracle Analytics.
As a result of this latest integration, Full House has ensured that its entire portfolio is now powered by Synkros, which the group has utilised since 2006.
“Full House Resorts brings an innovative approach to every casino destination it operates, and American Place is the latest world class casino set to entertain guests with a one-of-a-kind experience,” stated Tom Jingoli, Executive Vice President and Chief Operating Officer at Konami Gaming.
“With Synkros’ agile system architecture, robust integrations, and flexible marketing tools, we’re thrilled to flexibly support a diverse spectrum of goals and objectives across the organisation’s growing portfolio of properties.”
A precursor to the larger $400m American Place that is slated to debut in two years, the temporary venue officially made its debut on Friday 17 February 2023.
The $100m site is the only casino in Lake County, Illinois, features approximately 1,000 slot machines and 50 table games, complemented by an array of food and beverage outlets.
“With Synkros at the core of The Temporary at American Place, our guests can immediately begin to connect with tailored rewards, offers, and communications across the site,” commented Daniel Lee, President and Chief Executive Officer of Full House Resorts.
“When the permanent American Place casino makes its debut, the earned rewards and relationships will move seamlessly to the new facility, with even more entertainment opportunities.”