EveryMatrix has swelled its presence across the US’ online casino ecosystem after the B2B igaming provider disclosed a content integration agreement with betPARX.
This will see the former distribute content from its own game development studios, Spearhead Studios and Armadillo Studios, via the groups igaming integration platform, CasinoEngine.
As a result, the operator’s player base is to gain access to a fresh wave of content that includes Mythological Mayhem Supreme Streaks, Armadillo Goes West, Fortune Dragon Queen Exotic Wilds, new title Hot Hot Honey which is out on March 28, and branded games such as The Lioness and John Daly Spin It and Win It.
This latest commercial tie-up follows EveryMatrix gaining market entry in New Jersey, with West Virginia, Pennsylvania, Michigan and Connecticut also underway.
Erik Nyman, President of EveryMatrix Americas, said: “We are excited to announce our new game content agreement with betPARX for the US. They are one of the largest mobile casino operators in the northeast and have established a strong online presence over the years.
“We are confident EveryMatrix games will be appreciated among their players and are excited to go live soon.”
betPARX is a wholly owned subsidiary of Greenwood Gaming & Entertainment and features retail sports betting with a 7,500 square foot sportsbook at Parx Casino, as well as operations online casino and mobile first sports betting products in Pennsylvania, New Jersey, Michigan, and Ohi
Gil Bushkin, Senior Director of Interactive Marketing at betPARX, added: “By partnering with EveryMatrix, betPARX is further solidifying our commitment to providing top-notch igaming content to our users.
“We are thrilled to work with such a reputable and innovative provider, and we look forward to offering their exciting games to our growing audience.”