German football

888 has announced the launch of the Mr Green brand in Germany after the operator was granted an official gaming licence earlier in the year.

Stressing a company desire to move “quickly to launch its products on a locally regulated basis,” 888 noted that it views the country’s digital ecosystem as one of its “strategic growth markets” as well presenting an opportunity “to grow rapidly and build a strong market position”.

The launch of Mr Green in Germany represents the first time that the brand is available on the 888 proprietary technology platform, which delivers product and content through its in-house tech.

“Mr Green will be the Group’s spearhead brand in the German market, alongside our 888 brands,” stated Amit Berkovich, VP Head of Poker and Managing Director ROW.

“Its launch is a great example of what focus, collaboration, and dedication can deliver. We’ve been live since late March, thanks to the existing 888 platform in Germany and the powerful collaboration of all teams across the business who have enabled a totally new set-up in record time.

“We are excited to introduce thousands more players in the market to our enhanced offer, and look forward to bringing other Mr Green markets onto our single technology platform in the coming months.”

Earlier this week, 888 vowed to continue collaborative efforts alongside the UK Gambling Commission after the William Hill Group received a record £19.2m penalty for an array of social responsibility and anti-money laundering failures.

Reflecting on the highest ever financial sanction handed down by the regulator, the operator cited that the infractions stem from previous ownership. It was also noted that remedial efforts to address the range of failures identified were undertaken “quickly”.

The financial punishment, which surpassed the £17m issued to Entain last year, will see Mr Green pay £3.7m, while William Hill’s online business will pay £12.5m and a further £3m is aligned to the company’s retail operations. All of the funds will be directed towards socially responsible purposes.